Writing
How this work actually gets won and lost.
Practical writing for people who run home services businesses: what happens to a call that rings out, what an intake call should sound like, and what to check before you sign with anybody.
All articles
The phone
The call that rang out is the most expensive thing in your week
Nobody writes down the call they did not take, so it never appears anywhere you look. Here is what actually happens to it, and the one thing that changes the ending.
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The phone
The first thirty seconds of an intake call decide the rest of it
Most intake calls are lost before the price is ever mentioned. A short, repeatable opening fixes more than a better closing line does.
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Practical
Most review requests fail because of when they are sent
The wording of the ask matters far less than the timing of it. Here is the window that works and the three ways owners miss it.
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Practical
What a home services website actually has to do
Most contractor sites are brochures. The visitor is not browsing, they have a problem and about fifteen seconds. Here is the short list of jobs the page has to do.
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The phone
Text or voicemail: what to send someone who cannot take a call
Half your customers are at work when you finally get free to ring them back. Which channel you use decides whether that conversation ever happens.
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Practical
Your Google Business Profile goes stale quietly
The listing most people find you through is usually the least maintained thing a contractor owns. A short checklist for keeping it accurate.
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Buying guide
What to check before you sign with any marketing company
Including us. Nine questions that separate a vendor who will do the work from one who is selling you a contract, and the answers that should worry you.
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Practical
A contact form nobody answers is worse than no form at all
An unanswered form does not just lose the job. It converts a warm prospect into someone who tells other people you never got back to them.
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