A page for every job you do, and every place you do it.

What it is

The build, and what keeps happening to it after launch. Where the website product is the thing you get, this is the method that produces it and the structure underneath it.

That structure is the part worth reading about: a page for each service you offer, and a page for each area you cover, instead of one page trying to be all of them at once.

The problem it solves

A single page that lists eleven services and nine towns is a page about nothing in particular. Somebody looking for one specific job in one specific town lands on it and has to go hunting for the two lines that are about them.

The usual alternative is worse. An agency writes nine near-identical town pages with the place name swapped, which reads as filler to a person and is treated as filler by search engines. The difference between structure and padding is whether the page has anything true to say that is specific to that service or that area.

How it works in practice

The build starts from your Google listing, so the services and the area come from what you actually do rather than from a form you had to fill in. Your reviews and your photos come with them.

From that, the site gets a page per service and a page per surrounding area, drawn from real neighbouring municipalities rather than a list of place names someone guessed. Every one of those pages is listed in the site map that search engines read, from the same source that built them, so the site never advertises a page that is not there.

Chat on the site is part of this too. It is the same conversation the bot or the receptionist handles, depending on which plan you are on, sitting where a visitor is already looking.

• Built from your Google listing, your real reviews and your real photos.
• A page for each service, and one for each area around you.
• Chat on the site, wired to whichever assistant your plan includes.

What you have to do

Confirm the list. You look at the services and the areas the build picked up and tell us what is missing or what you do not actually take.

That correction is worth five minutes of your time and it is the only part of this a machine cannot do, because the difference between the work you advertise and the work you want is something only you know.