Somebody asked you a question on Instagram nine days ago.

What it is

The part that answers comments and direct messages on Facebook, Instagram and TikTok, in your business name, without you opening the app.

It works on the attention you already have. It does not go and find you an audience, and this page is not going to pretend otherwise: what it does is make sure the people who already reached out get an answer.

The problem it solves

Social accounts for trades businesses tend to have a quiet backlog. A comment asking whether you cover a particular town, a message asking for a rough price, a reply nobody saw because the notification arrived during a job.

Each one was a person who chose to contact you over anybody else, and each one is sitting there unanswered where other people can see it was ignored. That is a worse signal to the next visitor than having no social account at all.

It also splits your attention in a way the phone does not. The phone is one place. Comments, direct messages and the same question asked twice on two platforms are four places, and none of them tell you which are still waiting. Most owners deal with that by checking all of them in the evening, which is both a chore and too late.

How it works in practice

A comment or a message gets a reply quickly, at whatever hour it arrived. The reply answers what was asked and moves it towards a booking, the same way the chat on your site does.

It handles the questions that make up most of the volume, because they are the same questions every time. Do you cover this area. Do you do this kind of work. How soon could somebody come out. Those have real answers, and a person waiting on one of them does not care whether it arrived from you personally.

Anything that genuinely needs you comes to you instead, with the conversation attached. The point is that nobody is left waiting three days for an answer to a question that had a one line answer.

All of it lands in the same place as the rest of your conversations, so a customer who messaged you on Instagram in March and rings you in June is not a stranger the second time.

• Comments and messages on Facebook, Instagram and TikTok get answered.
• Answered at any hour, without you opening the app.
• The people who reach out get booked, not left waiting.

What you have to do

Connect the accounts once, and approve the wording. Both happen on a call rather than as a list of steps sent to you afterwards.

Nothing goes out under your business name that you have not read first.